These types of events are part of the strategy of a sales funnel that leads to a guaranteed sale or positioning, but how many times have you asked yourself what is the management and development behind it?
The main thing is to define a clear objective, starting from a solid base will allow you to develop a strategy and a plan.
Preparing a brief is always important, there are objectives, suppliers, dates and locations. This document should be specific, succinct, and under constant review.
You must draw specific objectives that will bring you closer to a final result, select a qualified team that will work in all the necessary areas and carry out the division of tasks.
This is only part of the preparations; the staging must consider the comfort, safety and transfer of the team and the attendees to the event. Every detail must be considered, for that reason these first steps are so important.
